Immersion in the athletes’ lives
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In the age of digital media, athletes are taking their fans on an extraordinary journey by sharing their experiences, challenges and triumphs via their online platforms.
While the vast majority of athletes are active on Facebook, Instagram and Twitter in particular, some have launched their own YouTube channel. With longer, more intimate and personal episodes, Vlogs have become a captivating way for athletes to give an intimate insight into their lives.
So who are these athletes who allow us to immerse ourselves in their training, their routines, their aspirations and, above all, allow us to experience certain emotions with them?
The US superstar Mikaela Shiffrin
With her “Moving right along” series launched on November 16, 2023, Mikaela Shiffrin has delighted her fans. And she didn’t stop with this series, and wanted to continue the saga with an off-season series, “Beyond The Slopes” to continue the story of a well-rounded life of snow and more!
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