Austria’s Passion for Ski Racing: Uniting Fans and Shaping National Identity
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Christof Thöny
Austiran ServusTV, a private broadcaster belonging to the Red Bull Group, devoted the entire evening on Monday to the Hahnenkamm race, which would take place the following weekend. In the following days, viewers anticipated the highlight of the World Cup season from an Austrian perspective every day at prime time before the races in Kitzbühel started on Friday.
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