October 10, 2024

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NBS President’s Vision and USSS Partnership

NBS President’s Vision and USSS Partnership

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Shauna Farnell

Since becoming president of The National Brotherhood of Skiers (NBS), Henri Rivers has not only strived to introduce more people of color to skiing but has worked tirelessly toward bringing racial diversity to the sport’s highest level.

Thanks to a new partnership with U.S. Ski & Snowboard, the NBS is one step closer to that goal.

Nine competitive Team NBS athletes attended a camp at the U.S. Ski and Snowboard’s Center of Excellence (COE) in Park City this August. The first of its kind, the camp provided the athletes with a week of intensive dryland training and testing, nutrition, psychology, branding and social media education.

“The reason we wanted it dedicated just to [NBS athletes] was that we didn’t want them to feel any outside pressure to join an established rookie camp and compete with a bunch of white athletes who might have a leg up on them,” Rivers said. “Now, for round two, when these nine athletes go into that kind of environment, they’re not going to feel intimidated. A lot of them walked away a little more confident.”

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A taste of the top tier

The camp, which has yet to be named, will become an annual fixture every August, possibly even twice yearly.

“It’s kind of what we do for our rookie camp,” said U.S. Ski & Snowboard Chief of Sport Anouk Patty. “It’s more a glimpse of what it could look like to be an elite athlete. They’re not going to be named to the team. They have to earn it like everybody else. The hope is that we provide some education and also inspire them to work hard, make the team, and come work out at the COE every summer. We want them to recognize what it means and what it’s about to be an elite athlete so they go back into their communities and talk about it. We need to start by doing this.”

Homogeny hampering the sport

Like most winter sports, alpine racing is virtually devoid of athletes of color. Without support from the sport’s upper echelon, progression to an elite level is difficult for anyone. However, race, residing far from ski areas and socio-economic limitations present additional barriers for athletes of color.

“DEI [Diversity, Equity, Inclusion] is something every organization across the country is talking about, but more importantly, for us to achieve athletic goals, there’s this whole pool of athletes out there that we’re not tapping into. Our athletes are a white, homogenous group,” Patty said. “The other thing with DEI is that the term focuses a lot on the numbers. How many BIPOC [Black, Indigenous People of Color] athletes do you have? How many gay athletes? How many women? I view it as the reverse – IED. You really have to start with an inclusive culture where people of all colors and sexual orientations feel safe and comfortable.

You have to create opportunities. Diversity is the outcome. I’ve been here [at U.S. Ski & Snowboard] for a year and a half, trying to create this inclusive, welcoming culture where athletes feel safe like they can be their true selves. That makes them their best selves. We get it. They haven’t had the opportunities, so we’re going to give them that opportunity.”

Camp takeaways

The NBS is currently helping fund 26 competitive athletes across alpine, freestyle and snowboarding, more than ever before in the organization’s 50-year history. The entire NBS team was invited to the COE camp in August. Those who attended were snowboarder LJ Henriquez, 14; freestyle skiers Bogale Giddings, 14; Keagan Supple, 20, and Kennedy Hicks, 15; alpine skiers Fantaye Gilbertson, 18; Jayna Davis, 15; and Rivers’ triplets: Henri IV, Helaina and Henniyah Rivers, 15.

“I enjoyed bonding with the other athletes through the week as well as pushing myself at the COE and in all the fun activities we got to do,” said Gilbertson in a letter to the NBS that she organized, collecting comments from all participating athletes. “I took away some great resources and tools from camp that helped me build my social media and brand as I grow more in the ski racing world.”

The next era of support

Rivers grew up in Catskill, NY, the only black kid skiing or racing at the nearby Belleayre Mountain Ski Center. Shortly after becoming NBS president in March 2020, Rivers negotiated a support agreement with U.S. Ski and Snowboard for $25,000 in annual NBS funding. Rivers and U.S. Ski & Snowboard struck up a new deal during the August camp. Although he sought $125,000 in annual support for the NBS, both parties settled on a $35,000 yearly check to the NBS from U.S. Ski and Snowboard and the annual camp (the cost is about $25,000).

“It’s an amicable negotiation process. That’s just the beginning,” said Rivers, who also hopes to negotiate a DEI certification for all U.S. Ski & Snowboard and club coaches, adding to their requirements, such as avalanche awareness and SafeSport training.

Progress toward the world stage

With an alpine racing background and as a coach of 23 years with his four children moving up the ranks in competition, Rivers deeply understands the pressure of the sport. For the handful of athletes of color who possess the potential to join the much smaller handful of skiers who make it to top-level racing, that pressure increases.

The NBS camp and this next era of support from U.S. Ski & Snowboard will help mitigate that pressure and nurture and support NBS athletes pursuing their elite skiing dreams.

“All of these kids are in a high-pressure sport. It’s hard to put the pressure of a race on your shoulders,” Rivers said. “When a black kid gets up there at a ski event, you’re looking at a black kid at a ski event. You’re not looking at a skier. Hopefully, that will change. The only way that will change is when more skiers of color get to the podium.”



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