Polar Skier Champions “Expedition Cruising”

Sue Stockdale, the first woman from the UK to ski to the Magnetic and Geographic North Poles, has been made an Ambassador of Panache Cruises, helping develop future expedition cruises and joining some herself.  The move signals the growing importance of expedition cruising in the adventure travel market.

Commenting on the announcement, James Cole, Founder and Managing Director at Panache Cruises said: “The opportunity to make lasting memories on ‘once in a lifetime’ trips has become more important in the post-pandemic world. The COVID-19 pandemic has certainly boosted people’s wanderlust and we’re seeing much more interest in expedition-style cruise itineraries across all global regions. With her vast knowledge of the polar region, we’re delighted that Sue is joining us as an Ambassador for our expedition cruise programme. Her influence will extend far beyond the polar regions and our collective goal is to inspire people and to nurture a desire for adventure generally.”

Sue Stockdale became the first woman from the UK to ski to the Magnetic North Pole in 1996 and has since been on expeditions to the Geographic North Pole and Antarctica.  She has also skied across the Greenland ice sheet and was recognised in 2005 as a ‘Pioneer to the Nation’ by Her Majesty Queen Elizabeth II.

Commenting on the appointment, Sue added: “I have been closely involved with the cruise industry for some time now and regularly speak about my skiing adventures on cruise ships visiting the Arctic and Antarctic circles. My objective in recounting my experiences is always to inspire others to do something extraordinary, whatever that might be. I look forward to working closely with the Panache Cruises team and meeting some new budding explorers along the way. If I can encourage people to release their ‘inner explorer’ as part of this new journey, I will be truly delighted.”

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