SR Staff Report
Release courtesy of ONE WAY
The 2022-23 winter season will mark the beginning of a new era for ONE WAY. After nearly two decades of delivering superior products and success in Biathlon and cross-country skiing, ONE WAY enters the professional Alpine ski racing category for the upcoming winter season. Well-known Swiss Alpine ski racer and slalom specialist Daniel Yule will be one of the athletes trusting in ONE WAY poles and equipment next season and into the future.
ONE WAY entered the Alpine pole market in the 2021-22 winter season with a wide product range of poles for on-piste skiing, ski-touring, and freeride skiing, positioning the brand’s premium ski poles as a must-have product for all Alpine skiers. The brand also offered race poles for Alpine skiing during the 2021-22 season but has not been present on the FIS Alpine World Cup circuit until now.
According to Severin Lehner, Head of ONE WAY, the decision to move into Alpine ski racing one year after the official launch of the Alpine collection was a deliberate choice. “We wanted to give ourselves the time to ensure our products are competitive to other brands represented on the World Cup,” says Lehner. “Now we are at that point, and we are confident that we will be able to convince ski racers to use our equipment based on its supreme Performance.”
Daniel Yule is excited to join the ONE WAY Race Team. “I tested the equipment this spring and it was really good,” says Daniel Yule. “The decisive factor however was that the feedback I gave was taken onboard immediately and, as a racer, that’s the most important thing. Being with a brand who has the desire to improve is essential. Even if ONE WAY is a new brand within Alpine ski racing, they are very motivated, and I think that is their greatest strength. They really want to make an impact.”
According to Severin Lehner, the move into Alpine ski racing is a commitment that will drive innovation within the segment. “The collaboration with athletes is mutually beneficial for the athletes, who will get their needs catered to, and for ONE WAY, which profits from the input from some of the world’s greatest skiers,”
In addition to the Swiss slalom specialist Daniel Yule, Joaquim Salarich and Juan del Campo from Spain will be seen on the World Cup with ONE WAY poles in the upcoming winter. This only marks the beginning of ONE WAY’s involvement in professional Alpine ski racing, which will be raised to the performance level already known in Nordic racing with the ONE WAY Race Team, including the French overall biathlon World Cup winner Quentin Fillon Maillet.
Product featured on the Alpine Worldcup:
RD 16 SL Pro
The RD 16 SL PRO will lead you through the thick forest of slalom gates. This extremely stable slalom pole is set up especially for the demands of racing with just the right material mix. The shaft’s upper is aluminum and the lower section is a carbon/Aramid blend, making contact with gates at race speeds no problem. The non-slip, optimally ergonomic Ergo Grip Pro ensures a secure hold in every turn.
RD 16 GS Pro
Standing in the start house, the only thing on your mind is getting to the finish line fast and first. The RD GS Pro ski pole is there to help. Its Real Race shaft is made of Calu, which combines the strength of aluminum with the lightness of carbon, making this aero shaped pole especially stable. The excellent ergonomics of the non-slip Ergo Grip Pro give you a secure hold, even at high speeds.
ONE WAY® is a well-known supplier of ski poles and accessories. Originally founded in 2004 in Finland and now headquartered in Austria, the company still has a strong connection to its Scandinavian roots. Outstanding, pure product design; remarkable success in Nordic ski racing; and strong communication in connection to winter and outdoor activities have characterized the brand from the very beginning.